Pag e — 02 We are O n ly & S O n S Welcome to the world of ONLY & SONS – a menswear label that puts original guys with an effortless approach to style at the forefront. Style is so much more than clothing. It is a way to express one’s unique flair, and also about interacting with one’s surroundings, listening to and influencing peers. The ultimate ONLY & SONS man thrives by absorbing and transforming the codes of his subculture, whether he’s a rock ‘n’ roll guy, an adventurous individual or a laidback dude who just loves to hang with his friends. He’s the guy who, seemingly without effort, invents and reinvents style. He’s the real creator of fashion. We believe that great menswear should chisel out fresh, confident garments from a foundation of high-quality fabrics, unrestrained ideas about style and form, and inspiration from the real guys making waves out there. That’s what we’ve set out to do with ONLY & SONS, and we couldn’t be prouder of the result, presented to you here in this magazine.
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